“Thirty years of watching the beauty industry talk about innovation while women still struggled with the same brushes and sponges. The airbrush was the best-kept secret in every professional kit I ever used. It was time to stop keeping it.”

Feride built her career inside the beauty world — across campaigns, runways, and editorial shoots where the airbrush was always the professional’s quiet edge. After three decades of witnessing the gap between what the industry promised and what it delivered, she decided to close it herself.

“The first time I tried it, I understood immediately — this was the product the industry had been promising for years without delivering. I joined to make sure it actually reaches the people it was made for.”

Giorgia brings a rare combination of beauty fluency and business rigour — she knows both what great products feel like and what it takes to bring them to market. Her obsession with AIR BEAUTY started as a tester, and turned into a conviction that this technology deserved to exist at a scale it never had before.